comcast

PROJECT DEAD ZONE

Xfinity, Goodby Silverstein, MediaMonks
D&AD: WOOD PENCIL, 2x SHORTLIST
ADDYS NATIONAL: 2x GOLD
ADDYS SF: 2x GOLD
THE ONE SHOW: 2x MERIT
ART DIRECTORS CLUB NEW YORK: MERIT
THE OMMA AWARDS: GRAND PRIX, 2x WINNER
THE WEBBY AWARDS: NOMINEE

Directed by Jason Zada
Deliverableds: 90min Livestream & Television Commercial
My Role: Creative Technologist & Livestream Director

“Project Dead Zone,” presented by Xfinity, is the first live horror film directed by Twitter. Xfinity xFi Pods—small WiFi extenders—eliminated every WiFi dead zone in the largest haunted house in the US and enabled a live-streamed investigation of the home’s mysterious paranormal activity. Thousands of viewers on Twitter joined and began guiding a team of investigators through the home. But shortly after the event began, things took a horrifying turn. The house became possessed and trapped the team. Suddenly the live stream, powered by xFi Pods, was the only way anyone was getting out.